Heritage Golf Links
4445 Britt Road
Tucker, GA 30084
heritagegolflinks.com
Tee times will begin at 11:45am ET
Greens fees- $60 including bucket of range balls
Club Rentals
$50 includes sleeve of Srixon Soft Feel Balls and Tees, for club rentals call:
Kevin Woodruff, General Manager
Office: (770) 493-4520
Feel free to visit the Atlanta History Center, located at 130 W Paces Ferry Rd
Cresthaven Ballroom Lobby
Discover how staffing agencies are turning overlooked opportunities into revenue by leveraging technology partnerships. Learn how to use your partner programs to help expand into new markets, protect client relationships, and create scalable growth strategies.
Open to ALL Agencies
Tesserae Room (Rooftop Lounge)
Please be sure to visit our Affiliate Industry Partner tables.
Opening Remarks & Meeting Overview
The past three years have tested the staffing industry like never before. Sluggish demand, rising labor costs, and persistent economic uncertainty have made growth harder to achieve—and harder to predict. In this transformative session, ClearlyRated founder Eric Gregg shares exclusive research and insights from staffing clients and job candidates that reveal what truly drives loyalty and growth in today’s market.
You will leave with a clear framework for re-centering your firm around customer needs, practical strategies to reignite predictable growth, and a forward-looking playbook to thrive in 2026 and beyond. This fast-paced, interactive session is designed to challenge assumptions, spark new ideas, and equip staffing leaders with actionable tools to fuel success in the next era of the industry.
In this engaging, interactive session with Adam Conrad, staffing leaders will discover how to build a culture of exceptional experiences—by design, not by chance. Through stories, practical frameworks, and real-time self-assessment, Adam reveals how great leaders set the tone, model the behavior, and shape the standards that define lasting success. Attendees will walk away with a clear roadmap to transform feedback into fuel, elevate team performance, and create meaningful experiences that drive loyalty, referrals, and growth. If you are ready to lead with intention and turn every interaction into an opportunity, this workshop will show you how.
Product updates from Affiliate Industry Partners – Two minute “elevator speech” updates from Industry Partners
ASGroup Financial Survey Results & Analysis
Presented by Citrin Cooperman, ASGroup Survey Partner
Presentation of results plus National Survey Benchmark
Focus Roundtable on Customer Experience & Service Excellence
What’s Happening in your Market?
Led by: Angelia Terry, Controller, Pro Resources and Sarah Hoffman, VP of Finance, WSI
Topics pre-submitted and discussed in detail amongst our Key Financial Managers.
Focus on Roundtable on Customer Experience & Compliance
The staffing industry is being reshaped by powerful forces – AI and new technology, wage inflation, shifts in immigration policy, and rapidly evolving client expectations. Together, these forces are creating structural changes that are redefining how employers purchase staffing and how business gets done. For agencies that can successfully navigate these shifts and adjust their business models, opportunities abound. Those who don’t risk being left behind or excluded from the market altogether.
So how do you prepare your business to compete and deliver the level of service excellence clients now expect?
Join us for a practical session that breaks down:
The Painted Pin
737 Miami Cir NE, Atlanta, GA 30324
https://www.thepaintedpin.com
Please be sure to visit our Affiliate Industry Partner tables.
In staffing, relationships are everything — but most firms only engage clients when there’s a problem. That means 80–90% of your best customers rarely hear from you… even though they’re the readiest to grow.
In this practical, fast-paced session, Bill shares how top-performing staffing companies are building stronger, stickier client relationships through simple, proactive outreach. No scripts, no software — just a system of helpful, human contact that makes your team unforgettable.
You’ll learn:
Take-home value- all will receive a practical playbook for turning great service into lasting client relationships — and a growth habit they can build into their weekly routine.
White glove service in direct hire emphasizes a personalized, high-touch experience for both clients and candidates, ensuring seamless communication and support throughout the recruitment process. This approach not only enhances candidate satisfaction but also strengthens client relationships by delivering tailored solutions that meet specific needs. By prioritizing attention to detail and exceptional service, companies can differentiate themselves in a competitive hiring landscape.
Join us for an engaging Lunch & Learn with Butler Street, where we’ll introduce Sales Coach AI (SCAI)—an AI-powered sales coach built to help your team Become the Only Choice®. See how SCAI reinforces Butler Street’s proven methodologies, from The Four Cornerstones of Success® to practical tools like objection handling, prospecting plans, and live role-practice. Discover how ASGroup members are already using SCAI to drive growth, boost productivity, and future-proof their sales strategies.
Led by Angelia Terry, Controller, Pro Resources and Sarah Hoffman, VP of Finance, WSI
Topics pre-submitted and discussed in detail amongst our Key Financial Managers.
Focus Roundtable on Customer Experience & Service Excellence
Hot Topics submitted by Members
Coming off the heels of their first successful book, Together We Rise, the Lady Leaders are back and bold as ever with the launch of their new release, Rising with Courage: A Practical Guide to Life and Leadership. Courage isn’t the absence of fear — it’s choosing to move forward in spite of it. That’s the heartbeat of this new book and the conversation you’ll experience during this special session.
Join Lady Leaders Kendra Cato, Anna Frazzetto, and Ericka Hyson for a fireside chat, as they share personal stories from their chapters, offering powerful insights on finding your voice, navigating challenges, and leading with resilience while growing companies and teams to new levels.
Afterward, engage in interactive table talks designed to spark meaningful peer-to-peer dialogue and practical takeaways for your own leadership journey. Then, head into happy hour where you can purchase copies of the book and enjoy a special signing with the authors. The perfect way to celebrate, connect, and continue the conversation.
The value of stating 1-3 take-homes from the conference are incredible in effectiveness to make it happen. A Valuable Session to implement what you are taking home.
Rooftop at FADO
273 Buckhead Ave.
Atlanta, GA 30305
https://www.fadoirishpub.com/atlanta
With more than 24 years of leadership in staffing startups and software companies, Brennan is a growth-focused executive recognized for building high-performing teams, scaling operations, and driving sustained revenue growth. As Founder and CEO of Flexicrew Staffing, he led the company to exceed $50 million in revenue, employing more than 2,000 workers daily across 23 states. Throughout his career, he has emphasized team culture, client satisfaction, and community engagement. A data-driven leader, Brennan connects business strategy to measurable results by assembling and guiding a 72-person team built on collaboration, inclusion, and continuous improvement. His leadership produced a 72 percent year-over-year revenue increase, and his ability to build strong partnerships at the director and vice president levels has been key to lasting success.
Kendra Cato is a dynamic staffing industry thought leader and business influencer known for her ability to build meaningful connections between people and organizations. With nearly 20 years of experience in strategic planning, sales, marketing, and research, her experiences in staffing technology have made her keenly aware of the importance of people and technology in driving business development. Kendra is currently the Director of Strategic Partnerships at Advance Partners where she works closely with the company's leadership and sales team to build holistic relationships across the industry and help staffing firms grow. Kendra is also a thought leader, speaker, and co-author of "Together We Rise." She is one of the founding members of Women of Color in Staffing, an organization committed to making the staffing industry more accessible, fulfilling, and lucrative for female leaders.
With 25 years in the staffing industry, Adam Conrad cut his teeth as a recruiter and has worn nearly every hat in a staffing firm—from the desk to the boardroom. Today, as Founder and CXO of Great Recruiters, he helps staffing leaders turn real-time feedback into a competitive advantage. Great Recruiters empowers firms to grow their people and their reputation by capturing authentic candidate, client, placed talent and internal employee experiences that fuel continuous improvement, stronger relationships, and brand trust.
Adam has become a leading voice in how staffing firms can maximize the ROI of feedback and reviews—showing that when used strategically, feedback doesn’t just measure performance, it drives it. His mission is simple: help recruiters and firms build cultures of excellence where every interaction becomes an opportunity to stand out, improve, and grow.
As a transformative leader in the staffing and consulting industries, Anna Frazzetto brings extensive expertise in scaling high-performing sales teams and driving business growth. She is the Founder and CEO of AFM Strategic Partners, a firm specializing in empowering sales teams, transforming portfolios, and accelerating revenue growth across industries. Through tailored advisory meetings, innovative sales methodologies, and solution-oriented selling, AFM Strategic Partners helps organizations diversify their portfolios and stand out in the marketplace.
Previously, Frazzetto served as the Global Chief Revenue Officer, where she led a global sales transformation, diversifying the organization’s focus from energy services to STEM-focused staffing and expanding service offerings such as Statement of Work (SOW) solutions.
Earlier in her career, as President and Chief Digital Technology Officer, she led outsourced and offshore software development, BPO, and RPO teams across North America and APAC, delivering mission-critical systems, applications, and talent solutions. She was instrumental in scaling the solutions business from $3M to $100M.
Frazzetto is an active board member of TechServe Alliance and serves on the Board of the University of Richmond, where she is focused on the Women in Leadership Program, shaping initiatives that advance and support women in leadership roles. She is also the national chair of ARA (Attract Retain Advance), an organization dedicated to advancing women in technology.
A dedicated mentor, Frazzetto guides 4 to 10 up-and-coming professionals each year—either through ASA (American Staffing Association) or direct mentoring—helping them navigate career decisions and leadership challenges. She has served on the ASA Women in Leadership Council and is an active member of the ASA IDEA Council, reinforcing her commitment to inclusion in the workplace.
Frazzetto has been recognized by Staffing Industry Analysts as one of the Global Power 150 Women in Staffing for seven consecutive years and has been named to the Top 50 DEI Influencers list consistently since 2021. A frequent contributor to CIO.com and a Forbes Technology Council member, she is a sought-after speaker on topics including sales strategies, revenue growth, portfolio diversification, and outsourcing.
Her journey as an entrepreneur is deeply personal—as a cancer survivor, she found the courage to take the leap and start her own business, channeling her resilience into creating meaningful change in the industry.
The best way to reach Anna is via Linked In or her email: Anna@AFMStrrategicPartners.com.
Eric Gregg is Founder and Customer Experience Strategist of ClearlyRated, a pioneer in turning client, candidate and employee feedback into actionable insights for staffing and professional service firms. With over 20 years of human-capital and recruiting research experience, his team has analyzed more than 7 million surveys to uncover what drives success in staffing, retention and service excellence.
Under his leadership, ClearlyRated’s industry-leading Best of Staffing® program has elevated more than 400 firms in North America by converting survey results into credible online ratings and testimonials. ClearlyRated has also served as the American Staffing Association’s satisfaction-survey research partner for more than a decade.
Prior to founding the firm, Eric developed expertise in marketing, quantitative analysis, client-loyalty and employee-engagement strategies. He has lectured as an adjunct faculty member in the marketing program at Portland State University, and has published numerous articles and case studies on topics including service quality, employee satisfaction and retention.
Eric earned his MBA from the Darden Graduate School of Business at the University of Virginia (2003) and holds a B.S. in Marketing (with a minor in Statistics) from Montana State University (1998).
Outside of work, Eric is an avid hiker and enjoys exploring the outdoors with his family and two young children.
Ericka Hyson is the Founder & CEO of Hyson Advisory, a firm dedicated to empowering staffing industry CEOs to scale with purpose, performance, and impact. With over two decades of executive experience, Ericka has a proven track record of building and leading high-growth companies through every stage of transformation.
As COO, Ericka played a key leadership role in growing the IT Staffing firm ettain group from start-up to national powerhouse, and later served as President of SaaS firm WorkN, leading the company to 700% growth and a successful acquisition. A three-time SIA Global Power 150 Woman in Staffing and recognized SIA DE&I Influencer, Ericka now advises CEOs, facilitates workshops and roundtables, is a board member for 2 staffing firms, and mentors the next generation of leaders.
Mike is the Founder and Managing Partner of Butler Street and the author of Become The Only Choice – A Customer-Focused Approach to Selling the Way People. Prior to founding Butler Street, Mike spent the previous eleven years as Managing Director of Operations and Chief Marketing Officer of Randstad, CEO of Supplemental Healthcare, and CEO of Optimum Outcomes. His strong sales process and management skills have delivered consistent operating results across multiple industries.
Butler Street has been named a Top Ten Training Company in 2019, 2020 & 2022 by HR Tech Magazine and is the only company on the list that provides staffing-specific training.
Based in the Washington, DC Metro area, Sue is actively involved with the ASA's Women in Leadership Council and the Direct Hire Council, bringing 19 years of experience in the staffing industry. She began her career in field marketing and quickly discovered her natural talent for leading people and building teams. Like many others, she found her way into staffing, recognizing it as an industry that allowed her to leverage all her skills in a fast-paced and dynamic environment.
Sue joined MeeDerby after being introduced to Robin Mee by her former boss at a Capital Area Staffing Association mixer. When she was ready for a change, Sue reached out to Robin to discuss her career search, and after sharing her aspirations, Robin suggested exploring an opportunity within MeeDerby. Since joining in 2017, Sue has advanced to Associate Director, where she manages a recruiting team and oversees her own desk.
Passionate about positivity and leading with heart, Sue approaches all aspects of life with tenacity and speed. She is deeply committed to her husband and two children, and enjoys weightlifting, hiking, and hot yoga. A travel enthusiast, Sue has visited 36 states.
Rob Mann leverages his 10 plus years in the Staffing Industry to head up Sales and Partnerships at Leap Advisory Partners. For the past 6 years, Rob has consulted with staffing leaders on digital transformation, including automation and AI at Bullhorn, Herefish (now Bullhorn Automation), Able (now Bullhorn Onboarding Talent Edition), & Kyloe Partners. Additionally, he co-hosts the You Own the Experience Podcast, where Lauren Jones & Rob interview staffing leaders, share insights on hiring, engaging, and training their staff, and combine their tech stack to create an incredible experience for customers, candidates, and internal teams.
Christopher Ryan leads the Strategy and Marketing functions for Avionté. He brings more than three decades of consulting, thought leadership, and corporate experience in Staffing, Recruiting, and HCM.
Chris came to Avionté from ADP where he served as the VP of Research for Strategic Advisory Services. In that role, Chris provided guidance to ADP’s diverse client base on a broad range of topics, including Talent Acquisition, HR Strategy, Regulatory Risk, and HR Technology. Key areas of focus included U.S. Labor Trends, employment practices, and workforce management. Chris has also written and spoken extensively about part-time and temporary workers, employee retention, gender pay equity, emerging trends in compensation, U.S. labor shortages, and the economic impact of the Affordable Care Act.
Chris joined ADP through the acquisition of SHPS HR Solutions in 2012, where he served as EVP, Chief Strategy and Marketing Officer for the enterprise. Prior to SHPS, Chris held consulting and leadership positions at Hewitt Associates, Arthur Andersen, Watson Wyatt, and Deloitte & Touche.
Chris is a graduate of the University of Chicago with a B.A. in physics. Mr. Ryan also holds an MBA in marketing and management policy from the Kellogg Graduate School of Management at Northwestern University.
